We all know some ratios — coffee to creamer or work to quality family time — but a new, deeply important ratio is evolving: the ratio of time spent online observing issues, failures of society, or the latest tweets — to the time spent doing something about it. Perhaps this is a good reflection point at the end of each week whether that’s at yoga, happy hour, walking the dog, cooking, or Netflixing: what’s my “bubble” ratio?
We’ve written about bubbles — wherein we see posts, read articles, or hold opinions only from like-minded friends and media sources. Today, we ask: what would it look like if we shifted just 1 hour a week to taking action in our community?
Turns out, it may look a lot like 2014.
2014: A Screen Odyssey
We love our screens. You’re reading this on your phone or computer (which is fantastic). You’ll check your email in a few minutes. You’ll send, hopefully, a funny gif to a friend who needs a laugh this week. All good.
But did you know we’re spending almost an entire work day more per week on our screens than we did in 2014? According to the Nielsen Total Audience Report, we’ve increased time on screens by an hour each day.
We also spend an average of 50 minutes a day on Facebook. That’s more time than we spend reading, participating in sports, or social events combined, as reported by the New York Times. This may not be inherently bad, of course. However, we also know that a growing number of Americans get their news from social media, nearly 60 percent according Pew Research. Without checks on echo-chambers, like volunteering or giving back, we may see continued polarization.
Other screens comes into play, as well. Take television, the most popular medium.